SZANSA Takes ZWCAD to New Heights in Poland
May 24, 2012
Guangzhou, China– When two companies unite and form a partnership, the results can be astronomical given hard work and perseverance. ZWSOFT puts a high value on the priceless bond that forms between the company and its partners over time. One of ZWSOFT’s global partners, SZANSA, has gone above and beyond in their 6 year partnership, showing the value of a true partner.
A Mutual Choice
Usługi Informatyczne, "SZANSA" has a professional team that consists of 3 technical engineers, and 5 dedicated sales & marketing staff. They have been the exclusive distributor of ZWCAD in Poland since 2006, when ZWSOFT was launched into the global markets. Thus far, SZANSA has made ZWCAD a very popular CAD solution choice for Polish engineers.
“ZWCAD not only offers satisfying drafting functionalities but is also cost-effective. Meanwhile, when we chose ZWCAD, we got more than the product. We got unyielding support from the versatile operation team of ZWSOFT,” said Gabriela Ciszynska Matuszek, CEO of SZANSA. “That’s exactly the reason why we chose ZWSOFT to be our partner from the very beginning.”
"SZANSA is very professional and experienced in the CAD industry and understands the engineers’ needs well,” stated Truman Du, CEO of ZWSOFT. “So we believed that SZANSA could deliver the core values of our product and high level of service to clients that we expect.”
ZWCAD in Poland: The Top Pick for Local Users
In order for a new product to successfully penetrate the market, it must have compelling selling points. For ZWCAD in Poland, favorable factors included not only being economical but functioning as a quality product as well. Its friendly user interface makes it easy for users to learn and utilize ZWCAD. Powerful drafting and detailing tools drive user’s design work from their first idea to the complete design. Easy file sharing functions make communication easier. In terms of APIs, ZWCAD lets customers enjoy a fluid customized design experience.
“When we first got the product from ZWSOFT and learned about the product, we found it was a perfect alternative to the overpriced CAD solutions that already existed in Poland,” commented Gabriela. “We first decided to enter into the architecture market, which at that time was looking for CAD software that had a combination of reliability, rich functionality and cost-effectiveness.” It turned out that SZANSA’s gut feeling was right. Many of their current key accounts in this field have been in a long-term business relationship with them.
In the architecture market, SZANSA took an active role to spread the word about ZWCAD, which resulted in a considerable customer base. In Poland, CAD products were not only needed in the architecture but in the engineering and communications market as well. SZANSA knew that the all-in-one affordable ZWCAD could successfully enter other industries. Therefore, in order to increase brand awareness in Poland, ZWSOFT teamed up with SZANSA to integrate multi-dimensional approaches, including Google ads, email-marketing, press releases, and video marketing. SZANSA also took the suggestion from ZWSOFT to take part in popular industrial trade shows, giving even more exposure to ZWCAD. Meanwhile, in marketing department, SZANSA blazed a new trail integrating ZWCAD online seminars into their routine. These webinars had rich topics relating to different industrial applications, and offered a convenient way for users to gain essential knowledge.
With the continuous effort of both SZANSA and ZWSOFT, ZWCAD quickly reached out to other markets including engineering and communications. Key accounts in these fields now include Polska Grupa Energetyczna, which is the biggest electrical company in Poland and TP TELTECH, a large communications company. In addition, because of their excellent sales performance and support of ZWCAD, SZANSA won the Top Builder Award in Poland for three consecutive years. At ZWSOFT’s Global Partner Conference, they also received the Partner Excellence Award for three years in a row.
A Thriving Future
For the last six years, SZANSA and ZWSOFT have grown together and founded a partnership based on seamless cooperation and growth. At the latest Global Partner Conference in February, SZANSA and ZWSOFT drew a blueprint for another business endeavor. The upcoming ZWCAD+, the latest CAD product from ZWSOFT, will debut this year with a lot of fundamentally new features and improvements. This ground-breaking product renews and strengthens the partnership between ZWSOFT and SZANSA.
ZWSOFT’s a world-renowned CAD/CAM solutions provider for the AEC and MCAD industries, with over 180,000 clients in more than 80 countries. ZWSOFT's products, ZWCAD and ZW3D, have satisfied the needs of 2D & 3D designers for over a decade. http://www.zwsoft.com