Guangzhou, China - August 27, 2025 - ZWSOFT, a trusted provider of all-in-one CAx (CAD/CAE/CAM) solutions, today announced the official launch of its new logo, marking a significant milestone in the company’s 27-year journey of empowering sustainable innovation.
A Symbol of ZWSOFT’s Mission
The new logo is more than a visual update. It represents ZWSOFT’s strategic brand evolution and ongoing mission to accelerate the symbiosis between the digital and physical worlds. By reimagining its identity, ZWSOFT reaffirms its commitment to providing engineers, designers, and innovators worldwide with powerful tools to turn ideas into reality and to promote sustainable development.
Interpreting the New Logo
At the center of the new design is a bold blue square replacing the letter “O” in “ZWSOFT.” This square embodies the idea of a window, an open gateway connecting the digital and physical realms and fostering seamless integration. It also reflects the concept of a cube, the most fundamental geometric form, whose infinite combinations represent boundless potential for digital creativity and innovation.
The stability and strength of the cube highlight ZWSOFT’s solid and reliable software environment, a place where global users can explore, design, and build with confidence.
A New Chapter Forward
“The introduction of our new logo is not only a design upgrade, but also a new starting point for ZWSOFT,” said Truman Du, CEO of ZWSOFT. “This is our new business card to the world, symbolizing our vision to connect digital innovation with real-world application and to empower sustainable innovation together with our partners and users.”
The new identity marks ZWSOFT’s strengthened global positioning as the company continues expanding its presence as a trusted CAD/CAE/CAM solution provider. Moving forward, ZWSOFT will continue serving as a window between the digital and physical worlds, driving innovation, enabling collaboration, and creating lasting value for industries worldwide.
Download the Brand Guideline
To help partners, media, and stakeholders better understand and apply the new identity, ZWSOFT has released the English Brand Guideline. The guideline provides detailed specifications on logo usage, colors, and applications.
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