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Guhring: High-Quality Cutting Tools Well Calculated and Presented by ZW3D

Guhring, a tool company from Singapore used ZW3D to demonstrate tool quality to their customers and win more deals.

2021-10-15 15:45:00 459

Guhring, a tool company from Singapore used ZW3D to demonstrate tool quality to their customers and win more deals.

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Committed to improving manufacturing productivity for customers, Guhring strives to design and manufacture cutting tool solutions of the highest quality combined with excellent customer service. With more than a century of expertise in manufacturing cutting tools and powerful R&D resources, Guhring has been placed at the forefront of technical innovations in cutting tools.

Visualization of Product Quality is the Key

To be competitive in this market, there are three key factors – products, customers and efficiency.

As a world-class manufacturer for the metalworking industry, their products include drills, end mills, taps, thread mills, grooving systems, reamers, tool holders, countersinks, deburring tools, etc.

Figure 1. Cutting tools designed and manufactured by Guhring

Figure 1. Cutting tools designed and manufactured by Guhring

However, the fact that these products are high-quality is far not enough. They need to let their customers know it intuitively by measurable results, so as to elevate their confidence, exceed their expectations and win orders. In other words, they need to demonstrate faster cutting rates, longer tool life and better positioning compared with other manufacturers to their customers. Hence, they were looking for a CAM solution to estimate cutting time based on their cutting tools and cutting paths virtually, accurately and quickly.

Also, time is money. So they require the CAM software to be easy-to-use to accelerate their work efficiency. Last but not least, cost is decisive -- "As we are a small company with limited budget, we need the CAM software to be cost-effective,” the IT manager of Guhring said.

Cutting Rates and Tool Life Well Calculated and Presented by ZW3D

After searching and comparing multiple CAM software, they finally drew a conclusion that ZW3D, an integrated CAD/CAM solution can satisfy all their requirements.

First, ZW3D effortlessly reads in multi-CAD files such as NX®, CREO®, Parasolid®, CATIA®, etc., so they can easily import their models of cutting tools to the CAM program. After that, they can generate toolpaths, and then calculate cutting rates, tool life and positioning accurately and efficiently in ZW3D CAM module.

Figure 2. Toolpaths generated and calculated in ZW3D

Figure 2. Toolpaths generated and calculated in ZW3D

What’s more, ZW3D is so straightforward that they can pick up on their own. As one of the engineers from Guhring said, “I’ve never imagined that CAM software can be so user-friendly. Together with the great support from ZWSOFT’s local team, I’m able to handle this software in a short time.” Price is a plus except for the abovementioned benefits -- they regard ZW3D as the most affordable CAD/CAM software in the market.

Ever since they have chosen ZW3D, they are able to use the software to demonstrate to their customers intuitively how their cutting tools can achieve higher cutting rates and maintain longer tool life and better positioning, succeeding in winning more orders.

Benefit More Customers with High-Quality Cutting Tools Together

With over 35,000 stocked standard items, Guhring outshines all others in breadth of standard products offered. In the future, they will continue to explore specialized tools in high speed steel, cobalt, carbide and even PCD which combine multiple manufacturing operations and lower production costs. Guhring and ZWSOFT will cooperate closely together to present amazing cutting tools, no matter the standard or the specialized ones to more customers.

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